For the 2018 catalog, we went for a new design on the cover and did a complete overhaul on the interior pages. The interior pages were stripped of unnecessary graphical treatments and given a more stream line look throughout.
Since I started back in 2015, we have been making changes to the design of the yearly catalog to coincide with all the other marketing materials. This catalog for 2016 was our first full attempt at bringing the design to fully matching all the rest of our products. There was an overhaul of not only the cover, but all interior page designs. In 2018, we are once again working on stream lining our design standards to help solve problems we have come across with the current design style.
The quarterly flyers also went through an overhaul, to help bring them into alignment with all other marketing materials. The cover design went through a couple of design changes until we found one that best fit the current style. As with everything, change is coming once again, and we are currently working on a new look for the 2018 season. These changes will solve the problems we have come across not only in the printing process but within laying out pages for the many different types of products we sell.
I was tasked to create a direct mail piece inviting guests to an event in New Orleans, with the only direction of make it colorful and have a New Orleans feel.
During my days at Dahlstrom Display, I was tasked to create various neckers and coupons for the liquor and beer distributors who sold their products at the grocery store chain Jewel-Osco in the Chicago area. On most occasions, I was only given an hour or two to come up with a design and have them ready to print the next day. These are just a few examples of some of my favorite ones.
While working at Dahlstrom Display, I was asked to create a vehicle wrap design for the tram that runs between the different terminals. The brief basically consisted of create a design for the holidays with snowmen as the main focus.